Building a Stronger Life
with Tony Lorrich
As per his website, Tony Lorrich, Founder, CEO, Executive Director & Chairman of the Board of Stronger Life, Inc., began his career as a fitness trainer back in 1975. After attending Colorado University (Boulder, Colorado) on a football scholarship, Tony found his way to Los Angeles, California where he became plugged into the “Holly-wood Scene” while working at Playboy magazine. As a bodyguard for Hugh Hefner, Ray Charles, Sammy Davis Jr, and a host of other notable celebrities, Lorrich positioned himself as a fitness trainer to many in the Hollywood and Beverly Hills area.
In 1980 he began managing Health and Fitness Clubs in the Beverly Hills region for Jack LaLanne’s European Health Spas.
The demand for personal attention for Lorrich as a fitness trainer pulled him away from the managing desk position and back into private fitness training. It was at this time that Tony set up business as Stronger Life, Inc.
Always community conscious, when he volunteered his expertise at a YMCA in Whittier, California, he was approached by an eight-eight year-old gentleman, Mr. Cohen, who walked poorly, even with the assistance of a care giver and cane. After four months of training with Lorrich, Mr. Cohen was able to walk, unassisted, traveling to Israel and visiting his brother who died one week after the former returned to America.
Within one month of the experience with Mr. Cohen, the daughter of a local senior brought her eighty-four year-old mother into the same YMCA. Her mother was falling too often. She had heard about Mr. Cohen’s success and wanted Lorrich to help her mother regain her balance. Two-and-a-half months into training with Lorrich, the senior, (Ms. Delgado), slipped seventy feet while gardening, down the side of a hill in her back yard. By the time the fire department and ambulance arrived, Ms. Delgado had walked back up the hill, on her own. She explained to the emergency crew she had been training with a fitness trainer at the YMCA and he had taught her how to relax, roll and tuck herself into the fetal position if she ever fell. She further explained to them that her bones were stronger, her joints were more flexible and her muscles had more endurance from working with Lorrich.
During this same period, the State of California Compensation Board contacted Lorrich to work with a man who had come out of a three-year coma. The man spoke very little English. The unique challenges of working with this client made Lorrich painfully aware of a whole new aspect of fitness training needs, both from a body positioning point of view and a universal void in resources designed to target the needs of seniors.
This revelation spoke so poignantly to Lorrich that he made a dramatic decision. He decided to build an organization that would address the needs of seniors worldwide. Neither their income nor their location would hinder their access to world class health, fitness and dietary/nutritional information.
Through Stronger Life, Inc., seniors, all over the world are made aware of their need to continue to recognize their value and live the example in showing, “It’s never too late,” and, “Live at your optimum, as long as you live.”
Currently, Tony Lorrich is sought after for speaking engagements as guest lecturer and does fitness training privately for clients in their homes and/or offices, as well as providing group classes and training in hospitals and senior facilities, nationally and internationally.
Stronger Life, Inc. is a 501 (c) (3) non-profit corporation organized to educate, encourage and empower seniors to improve their quality of life through nutritional education and regular exercise. Trained professional fitness and nutrition experts provide counsel, direction and supervision that teach seniors how to function and live at an optimum level throughout their retirement years.
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Los Angeles, CA (PRWEB) April 08, 2015
Stronger Life, INC is honored to begin production of their Miracles From Muscles in Motion DVD campaign. The Miracles From Muscles in Motion DVD is a series of seven exercise classes for seniors and special needs individuals. Founded by certified trainer and philanthropist Tony Lorrich, Stronger Life, INC provides in-home fitness classes for seniors who find gyms and public facilities intimidating. The Miracle DVD campaign is seeking funding through crowd sourcing web site GoFundMe.com in support of their Hero Tribute.
There will be three phases of production for the seven-piece DVD set. The first phase is the Hero Tribute video focusing on mothers and female parental figures, which will be showcased on Mother’s Day 2015.
There will be a video released displaying the names of each honored hero set to the song Better Days, made famous by Dianne Reeves. The deadline for submitting names for this phase is 11:59 pm PST on April 23, 2015. Phase two is the filming and production of the first Miracles From Muscles in Motion exercise DVD. This first exercise DVD in the set of 7 will be completed in July 2015.
The Hero Tribute gives supporters of the Stronger Life mission an opportunity to nominate honorable individuals for hero status. “In a world that is overly generous with the label ‘Hero,’ we, at Stronger Life think it is time to construct a living monument that honors and celebrates the true heroes in our lives. The Hero Tribute is designed to honor any adult who has positively shaped your life,” says Tony Lorrich, Executive Director for Stronger Life.
The Miracles From Muscles in Motion DVD set being filmed in Los Angeles will feature expert senior trainer Tony Lorrich. The Hero Tribute and Miracles From Muscles in Motion DVD campaign could not have a greater more appropriate champion than Tony Lorrich. With over 40 years of experience in the fitness industry, Lorrich has built his reputation working with Southern California's most premier active senior communities. He is the founder and executive director of the Hollywood-based fitness company Stronger Life.
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